vyomi seth is
solving real problems
with creative solutions
currently
✦ campus growth @ Framer
✦ product analyst + design @ Stealth Startup
✦ studying cognitive science + business @ UC San Diego
✦ creative direction @ KSDT Radio + Tokens Magazine
previously
✦ product design intern @ Palo Alto Networks
✦ product intern @ Carinsurance.com
✦ AI fellow @ Handshake
✦ founding designer @ Boba Quest
I've worked at startups and in big tech. My experience spans the entire design journey: in-depth user research, building interactive prototypes and design systems, and A/B testing for key metric improvements after implementation.
✸ Originally from the Bay Area, I’m currently at sunny UC San Diego, where I’m studying Cognitive Science (HCI & Design) with a minor in Entrepreneurship & Innovation. It’s a bit of a mouthful, but it basically means I spend my time thinking about how people interact with systems, and how to make those systems better.
✸ My design journey started early: making Scratch games, obsessing over vector art, and designing logos for friends’ bands before I even knew “design” was a job.
✦ I build creative solutions for real problems.
✦ I’m deeply curious. I look for gaps, ask better questions, and try to understand how people actually think and behave.
✦ I move fast, but intentionally. I like shipping, testing, and iterating quickly, I measure twice, then cut once.
✦ I use structure to organize chaos: product flows, growth loops, and creative communities.
✦ I care about growth: retention, engagement, and adoption. I want more people to genuinely care about the things I build.
✿ I'm making posters for local shows, travel itineraries, jewelry, recipes, clothes, color-coded systems, and anything else that can be made more beautiful and more usable.
✿ I founded a tutoring business at 15 focused on accessible education, and I currently run a haircutting business out of my dorm room. I like building small systems that work in the real world.
✿ At UCSD, I’m a DJ, designer, and musician at KSDT Radio. I help shape how students discover, create, and experience music. I also serve as Creative Lead, building campaigns, events, and creative systems for a 5K+ student audience.
✿ I’m Creative Director at Tokens Magazine, where I lead a 20+ person team, cover live events, and help grow a community of 1,000+ students through editorial + experiential design.
